Observations from real-life examples — I recently picked up a few incredibly fun and informative books that helped me to zoom out and think about what my job actually is or should be. I like how the authors branch off into little stories and anecdotes that illustrate their points. The Best Interface is No Interface…

Why this problem space is intriguing to me — Learning a new vocabulary I learned it the hard way that knowing what to look for, devising representative usability testing tasks, and asking spot on user interview questions, are only possible through the extra work of understanding the domain thoroughly, which is ultimately important in interpreting the users’ needs. The nuanced domain knowledge is…

My recent experience of trying out new ways to gather feedback. — It’s been long overdue, but I’ve finally started updating my website to reflect my current experience. Before I tore down my portfolio, I wanted to find out how people were interacting with my website and what problems I needed to address. I’m not talking about detailed design issues such as…

Small iterations can yield big results too. — About one year ago, our quoting module for private jet operators was redesigned to cater to our existing users. The initial customer feedback was great. But later on, one of our new users struggled greatly during his onboarding process, and he was the one who had the responsibility of training…

No bootcamp will teach you everything you need to know. Find your pathway to continuing learning. — No doubt you’ve been hearing a lot about UX Bootcamps these days. I’ve had the opportunity to mentor a lot of talented people over 2 years during my free time on one of the mentorship platforms. …

How to craft targeted generative research in the business aviation industry. — UX research in the business aviation domain? These days, it seems like everyone is saying “We need to do more user research and to understand the user better”, which is great. But how can we actually achieve that in the complex B2B world? To give you some context, the company that I’m working for is building a…